Invest in your business and choose to advertise with Tru FM
Get your desired ROI with affordable radio advertising rates
Tru FM has proven to be an effective advertising station as it is 100% audio based. It is not limited by location because it is a mobile station and can be accessed anywhere. Moreover, apart from listening from a frequency, Tru FM now air online and make it easy for everyone to listen.
Station type : Radio
Frequency : 89.3 to 107.8 FM
Listenership : 251 000
Language : English and Xhosa
Advertising with Tru FM has a variety of benefits
- Targeting-Tru FM already targets your specific demographic and market segment. Therefore by choosing Tru FM you lock into your potential customer base and increase both the brand awareness and delivery of your key message with that audience.
- Cost-The radio station has significantly fewer costs compared to other types of media (i.e. television or print), but still has the ability to reach the same number of people, therefore your ROI is far greater
- Frequency-Advertising with Tru FM allows for frequency of delivery of your message, therefore repeatedly exposing your target market to your message, building brand awareness and brand loyalty.
- Time-Tru FM advertising is quick to put together and quick to implement, which means you are able to adapt to any and all situations quickly and efficiently, resulting in greater acceptance of your advertising effort.
- Memorable-Sound is more effectively stored in memory when compared to written media. In addition, sounds allows you to instill emotion and allows listeners to use their imagination to create their own image of your product and/or service.
- Measurable-You can quickly track and compare your results and due to the adaptability of Tru FM, should you find that something is not working, you can quickly replace it with a new ad.
Reach your specific audience through Tru FM advertising and be able to know if your advert is reaching the right audience. Our sales consultant will not only help you place your ad but will give you a wide range of advertising options that will best suit your marketing campaign.
Contact us today to get Tru FM rate card.